Audience Research

An interesting and authentic music video and promotion package can seriously affect the success of a band. This document gave me a lot of advice in its marketing chapter on page 20 about how the success of a band can rely on their music video and promotion packages, as well as specifically researching their target audience.

"Videos are an essential tool for reaching music fans through services such as YouTube and social networking sites as well as specialist TV channels".

Stronger video, shot in 2007, had a reported budget of more than US$1 million and was filmed on location in Japan over nine days".

"Digital technology can be used to develop relationships between artists and fans".

I also researched into Q magazine as this is the sort of magazine that our adverts will be appearing in.

Q is a monthly music magazine with a total circulation of around 80000. It features a wide range of music and reviews of many different bands, spanning from the rock bands to the pop artists.

The magazine has a large review section, which looks at bands, artists and live performances. The majority of the interviews are taken with popular artists, no matter what genre they happen to be in.This type of magazine makes it ideal to advertise our band in.

 I looked at an issue of Q myself and found that there were 146 pages in the magazine. This is quite a lot of pages for a magazine considering most others have less than 100.

There are 24 pages of adverts, most appearing at the back of the magazine. 16% of the magazine is advertisements, and overall, there are 15 individual adverts for albums. On some pages, more than one advert is featured on the page.

There is also a huge section at the end of the magazine devoted to reviewing albums and promoting tours and gigs. This type of magazine would be ideal for our magazine advert.