Adding a Logo

After learning how to key frame and layering our video we decided to add the MTV Rocks logo to our video. We first had to decide where the logo would be positioned on our video. After looking at these images, we decided that the picture would need to be in the top left corner of the video.

We then needed to import the image of the logo. We saved an MTV Rocks logo as a PNG file as this meant that certain areas of white background wold become transparent, which is what we wanted. We dragged the image into Final Cut and then on to the video track above our original footage. This allowed the two tracks to overlap each other. When we first put the image into the video track it came to fill the whole screen, so we had to check the option for Image and Wire frame, so we could adjust the size and position of the logo on the screen. After we had done this we simply stretched the image across the entire song and then added fade in and outs for the logo. This gave the video a more professional look about it.

Rough Cut Feedback

Once our rough cut was finished, the rest of the class watched the video and wrote feedback on areas that were good and areas that needed improvement. Many people agreed that the shots and angles used for the instruments were good and drums were synced to the music the best. The video flows quite well as a whole however there are a few improvements that need to be made and the class did pick up on these.

• To begin, many people said that the lighting was varied throughout the video and this needs to be corrected. The problems we had were that our own lighting was not powerful enough for some shots of the singer and also the light coming through the window was sometimes too bright, obscuring the rest of the shot. Hopefully when we next film the natural lighting will be slightly less, if not we will have to edit the contrast of our shots.

• Our classmates said that we need more shots of the singer looking into the camera as this will create a better connection with the audience. This will be easy to correct and we can refilm the majority of the singer shots.

• It was also suggested that we refilm the opening as it is a bit jolty and we decided this was a good idea because there was a bigger and more interesting stained glass window in the church. 

• Something that many people thought was a problem was the shots of the cello strings. The bow seems to be moving too slow over the strings however the cellist is playing the right tune. Our teacher suggested more shots of the fingers of the cellist and violinist to accompany the close up shots of the strings because this will show the audience the right tune is being played. 

• In some areas we also need to edit the syncing in time with the music.

After the feedback, we are pleased with the result of our rough cut but now know some more aspects we can improve on the easily make our video better. We are refilming in the church again on the 5th of February were we will:

1. Re film the opening using the bigger stained glass window and less jolting

2. Re film singer shots we liked from the rough cut with better lighting

3. Film more shots of singer looking at camera

4. Film a close up of lips with the line ‘all my secrets away’

5. Film more varied shots of strings and fingers

6. Create more energy in chorus

7. Film faster cello shots so they look correct to the audience

What Music Channel would it appear on?

When looking into the the target audience of our video, we had to bare in mind what channel the video would be featured on. As there are so many different genres of music, MTV have expanded so that it has individual channels for each genre of music.

Our video would fit best on MTV Rocks. From the playlists and highlights section, you can see that this channel displays simiar artists and music to what we are using in our music video.

Target Audience

The music video will be used in order to promote the band as a whole, so we felt a performance video would do best at establishing iconography and the roles of each band member. This is also a common feature of music videos in the genre so would make sense to follow the conventions.

Looking at the site UK Tribes, I began to plan who our target audience would be. Clearly it would be anyone that likes the rock/alternative genre or One Republic, but other interests such as hobbies, fashion and media consumption needed to be looked at to produce a video and ancillary tasks fitting to our target audience.

The target audience most likely to consume our video would be the Young Alts 'tribe'. Tribe icons include Green Day and Kurt Cobain, fitting to the genre we have chosen.

UK tribes states that:

'Young Alts are after something different, but beyond that, they’re not exactly decided. They’ll read about or listen to a huge variety of bands and try Skater, Emo and even Urban fashions. They also love a lot of mainstream fashion and music.

Young Alts are wide eyed to the world and can be influenced by TV, radio and mainstream media. Of course, the biggest influence is the playground and their friendship groups, and they constantly scour specialist magazines and the internet for news and clues about their favourite scenes.'
I found these points interesting as it shows that the target audience we are aiming at is extremely flexible. This allows us lots of options when it comes to filming the video concerning fashion, props and general mise-en-scène. By studying the media consumption table and the description of the tribe, I found out many useful things about the tribe and how it could be targeted. 

The target audience have an extremely high consumption of both TV and magazines, so a magazine advert for the band and an effective music video is likely to attract people from this tribe.

Young Alts also like 'a lot of mainstream fashion' so by choosing a smart/casual look for our band members in our performance video we can address the style and fashion sense of our target audience.

In relation to the magazine advert, the magazine that it would appear in and the genre of the song greatly affects the layout and presentation of the advert. As the screen grab from UK Tribes suggests, our target audience like to read many magazines such as Kerrang and NME, but also 'listen to a wide variety of bands', meaning that a magazine such as Q would be appropriate for our target audience as it includes a wide range of bands.